One of the top issues in delivering up local.
During the SMX Local & Mobile conference back in October, Dick Larkin asked Google Earth VP Michael Jones a question about this very thing: "What should we recommend to local businesses which do not have a local street address—how do they get into Google Maps search results?" Michael’s answer was surprising. One of the top issues in delivering up local search results in a map-based format is what to do with businesses which have no street address. I’ll give you his answer in a moment..
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