This has always been an important advertising.
Based on my own PPC campaigns I know this is true. Not only can you track the effectiveness of your PPC ads, but you can track the effectiveness of each keyword in the ad and that is the winning number in this.. This has always been an important advertising maxim. It’s even more important now that you can actually track your results. The more targeted your ad the more effective it will be.
Original text search at: www.searchengineoptimizationjournal.com/category/ppc/