You want to deliver the information your audience.
When you’re blogging for yourself, you may have a sense of your audience, but with corporate blogging, this is even more critical. We got ideas for blog posts a number of ways: from issues people raised in the forums and elsewhere on the web, from questions people asked or presentations we gave at conferences, and from internal Googlers who had things they wanted to talk about.. You want to deliver the information your audience is looking for in a timely, accurate way.
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