Each ad’s Quality Score is somehow derived from.
Quality Score combined with bid price and click-through rate (CTR) to determine the rank of your PPC ads, so the higher your quality score, the cheaper your ad / better you rank.. Each ad’s Quality Score is somehow derived from the keyword you’re bidding on, your PPC ad text, and your store’s landing page for relevancy for that specific search.
Original text search at: ystoreblog.com/blog/2007/04/