Man, things change so fast in this industry! PPC.
Man, things change so fast in this industry! PPC is no longer an auction where the best ad placement goes to the fella with the fattest wallet. Yahoo! and Google (and soon MSN) are using a new factor called Quality Score which is a number indicating an ad’s relevancy. How Quality Score is determined is a trade secret, obuwie the search engines do reveal some tips.. Quality (Score) is Job One.
Original text search at: ystoreblog.com/blog/2007/04/